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ALEXANDER FRANCIS
LANCE & CO.
COMMERCIAL
A cinematic commercial campaign showcasing Lance & Co. through the moments and relationships that make jewelry meaningful — from everyday connections to life’s biggest milestones.
CLIENT
Lance & Co. Jewelers
ROLE
Director / Cinematographer / Editor
SERVICES
Creative Development / Production / Editing
ABOUT THE PROJECT
THE APPROACH
The campaign was built around storytelling rather than simply showcasing products. By placing the jewelry within authentic, emotional moments, the films connect Lance & Co. with the relationships, celebrations and memories their pieces become part of.
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