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ALEXANDER FRANCIS
BLUEGRASS MUSIC ACADEMY
COMMERCIAL
SA story-driven commercial highlighting the connection between music, mentorship and the confidence that grows when young musicians are given a place to learn and create.
CLIENT
Bluegrass Music Academy
ROLE
Director / Cinematographer / Editor
SERVICES
Creative Development / Production / Editing
ABOUT THE PROJECT
THE APPROACH
Rather than focusing solely on music lessons, the commercial was designed around the relationship between students, instructors and family. Warm, natural imagery and intimate performances help capture the personal side of learning music and the moments that make the experience meaningful.
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