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ALEXANDER FRANCIS
THE ASYLUM
COMMERCIAL
A dark, cinematic commercial designed to capture the atmosphere and intensity of The Asylum, building suspense around an experience where fear is part of the fun.
CLIENT
The Asylum
ROLE
Director / Cinematographer / Editor
SERVICES
Creative Development / Production / Editing / Motion Graphics
ABOUT THE PROJECT
THE APPROACH
The commercial was built around tension, atmosphere and anticipation rather than revealing everything at once. Dark imagery, dramatic lighting, unsettling sound design and fast-paced editing create a sense of unease while giving viewers just enough of the experience to make them want to see what’s waiting inside.
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