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ALEXANDER FRANCIS
800-800-JUNK
Commercial /Branded Content
A character-driven commercial campaign that uses humor and cinematic storytelling to turn a familiar problem into an entertaining, memorable introduction to the 800-800-JUNK brand.
CLIENT
800-800-JUNK
ROLE
Director / Cinematographer / Editor
SERVICES
Creative Development / Production / Cinematography / Editing
ABOUT THE PROJECT
THE APPROACH
The campaign was built around simple, recognizable situations and larger-than-life characters, using humor to make the brand and its message memorable. Cinematic lighting, deliberate camera movement and comedic timing give the spots a polished visual style while keeping the focus on the problem 800-800-JUNK solves.
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